molly ohayon - The Horizon Line

THE HORIZON LINE

Part One

Problem: At present, other than ‘priority seats,’ there is a lack of accommodating services on the London Underground for seniors. This has led to them having to overcome physical, environmental and information barriers.

Isolation particularly in our ageing population has adversely affected their quality of life. Not only has their mental health been compromised, they face mobility issues and lack motivation. These factors impact their physical health and emotional well-being. Getting out and about is imperative and has many benefits for the elderly.

My project is aimed at the 1.1 million people aged 65 plus in London predicted to increase 86% in the next thirty years.

So, how can we keep our valued members of society on the move?

Solution: The Horizon line will deliver a unique travel experience around the capital. All elements of comfort and practicality will resonate with our target audience. Change is on the ‘Horizon.’

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